Track and analyze performance of digital marketing communications campaigns. Establish consistent tracking, analysis and reporting of KPIs for digital marketing communications strategies and tactics. Work with the marketing team to establish goals and KPIs. Ensure that analytics tools, tracking systems and data feeds are in place to consistently, accurately and promptly measure performance to support university needs. Serve as an expert in site tagging. Perform tagging audits and data integrity checks on a regular basis. Analyze metrics and determine key trends at regular and key intervals to help guide the campaign's strategies and tactics.
 

• This position requires a bachelor's degree or equivalent work experience, and relevant experience in analytics, communications, marketing, digital media or a related field.
• Two years of related professional or technical experience.
• Valid California driver's license and insurance.